Avery Dennison

As a global leader in materials science and digital identification solutions, we partner with the world’s biggest and most progressive organizations to create new value throughout the supply chain. Our solutions equip companies across a diverse range of industries (from food and apparel to beauty, aviation, automotive, and healthcare) to optimize their supply chains and create richer consumer experiences.

Our suite of technologies, including RFID, enables individual physical items to be assigned with a unique digital identity, helping businesses and brands to track inventory and trace products and their constituent parts back to every point of origin.

Digital identification technologies are proven to improve transparency thus helping to reduce waste, increase brand protection and provide consumers with product authentication and open up a myriad of customer experiences from brand storytelling to direct-to-consumer (D2C) sales to recycling and circularity.

The latest addition to the Avery Dennison digital identification technology portfolio is atma.io, connected product cloud, a product data management and analytics platform that helps unlock the end-to-end value of connected products, driving savings and sustainability through traceability.